Your privacy matters.

SAFE.LONDON does not require you to create an account, register or provide your name or email address.

When you participate in neighbourhood safety ratings, we may store:

• Your selected neighbourhood and safety rating.
• Any optional reasons you select for your rating.
• A pseudonymous voter identifier to help prevent duplicate votes.

This information helps us calculate and display aggregated neighbourhood safety ratings.

SAFE.LONDON may display advertisements provided by Google AdSense.

Google and its advertising partners may use cookies and similar technologies to display advertisements, measure their performance and, where permitted, personalise advertising.

Learn more about how Google uses information from websites that use its services:

You can also manage your Google advertising preferences through My Ad Center.

SAFE.LONDON may use cookies or similar technologies to support website functionality and advertising.

Where required by law, we will ask for your consent before using non-essential cookies or advertising technologies.

Where available, you can manage or withdraw your advertising consent through the privacy controls provided on our website.

You can also control or delete cookies through your browser settings.

We use information to:

• Calculate and display neighbourhood safety ratings.
• Prevent duplicate voting.
• Maintain and improve the website.
• Display and measure advertising through Google AdSense.

We do not sell voting information to advertisers.

SAFE.LONDON uses third-party service providers to operate the website and may use Google AdSense to display advertising.

These providers may process technical information in accordance with their own privacy policies and applicable data protection laws.

We retain neighbourhood voting information for as long as necessary to provide and maintain our community safety ratings.

Advertising-related information may be retained by Google according to its own policies.

Depending on applicable data protection law, including UK GDPR, you may have rights to access, correct, erase or restrict the processing of your personal data.

Because SAFE.LONDON does not require accounts or personal details, we may not always be able to identify a particular vote as belonging to you.

We may update this Privacy Policy as SAFE.LONDON develops or when our use of third-party services changes. Any updates will be published on this page.

If you have questions about this Privacy Policy or how information is handled, please contact us.